Junputh
India is one of the global leaders in the food and beverage industry with a sales volume of 34 million tons. As per forecasts of the Euromonitor data, India was set to emerge as the third largest market for packaged food in the world by 2020, after China and the United States.
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Double-duty actions, which aim to simultaneously tackle both undernutrition and problems of overweight, obesity, and diet-related noncommunicable diseases (DR-NCDs), have been proposed to effectively address malnutrition in all its forms.
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Studies have found that in India, across urban and rural households, 53% children consumed salted packaged food such as chips and instant noodles, 56% children consumed sweet packaged food such as chocolates and ice creams and 49% children consumed sugar-sweetened packaged beverages at an average of over twice a week.
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